Labor & Economic News Blog

Monday, June 19, 2006

Cereal success Five years of steady growth enriches Kellogg's union

Cereal success Five years of steady growth enriches Kellogg's union
Source: Kalamazoo Gazette
The past decade has at times put the Kellogg Co. in crunch mode, compelling it to lay off thousands of employees worldwide to cope with heightened competition, escalating costs and other challenges. But in the past five years, the world's largest cereal maker has enjoyed steady growth in revenues and earnings per share. It has gained market share in the U.S. ready-to-eat cereal market for the sixth year in a row. And as it celebrates its 100th anniversary, it's being praised by food-industry analysts for being on track to regaining its snap, crackle and pop.

 



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